If you are one of the brave people who take on your own Social Media, congratulations! Not a task for the faint of heart. Putting your self out there can be a little intimidating (which can stop people from doing it) and finding the time can be challenging (which is why some people hire someone like me). So on your next venture to find relatable and relative content, here are some tips for you. Someone shared this with me once (I think it may have been Chuck Sink from www.chucksinklink.com). In any case, it is good advice and I am happy to share what I know works.
Remember that your posts should be one of three kinds:
3) what's in it for me (offer)
Generally speaking, any posts are fine, but too much of one kind loses its effectiveness. Look for a funny but appropriate cartoon about your product or service, quotes about character or leadership, or websites that are good sources of articles about your industry that are OK to share that might talk in more layman's terms about your industry and maybe not so technical. Remember that spending money is an emotional transaction, so try to appeal to people's sense of responsibility in their purchase or possibly their fear of not acting on the sale (without scaring them to death!). "This offer is only good until midnight!" "Insurance is your way of telling your family you love them." "Your responsibility is to your customers. Our responsibility is to you."
This advice is good for all Marketing, but if you are handling your Social Media yourself, and you are not a Marketer, these guidelines will help gather your thoughts and produce good content for Social Media posts.
If you have more questions or need some guidance for your Marketing, give us a call. 724-603-LEAP
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