Showing posts with label feelings. Show all posts
Showing posts with label feelings. Show all posts

Tuesday, June 18, 2013

Accept No Substitutes

You can read, listen, and watch all you want, but there is no substitute for experience. Too bad.
Experience can be very costly; money, time, relationships, and reputation.Embarrasement
We have all lived life's embarrassing moments. I have had my share as well. No one likes to play the fool and embarrassing situations are certainly some of the hardest lessons learned due to pride.  Most people can eventually laugh at themselves and their inexperience and move on. If I can't be an inspiration, I can at least be an example (of what NOT to do).
Loss of time spent on foolish endeavors is a toughie since you can't get that time back. But usually the lesson learned has enough intrinsic value that it doesn't seem like a complete loss. And there is usually a good story to tell afterwards. Long afterwards.
Loss of money certainly hurts, and is akin to loss of opportunity. The good news is that you can always make more money. These lessons are often repeated as they usually represent an underlying problem of self-control to some degree or another.  If you kick yourself regularly, just know you are in good company.
The cost of one's reputation can be tricky. If it is a public matter, all parties involved will never recover completely, but most can usually summon up enough support from their loyal fans to gather momentum and start fresh. How many comebacks have you witnessed? Music, business, financial, politics, you name it.  The bigger they are the harder they fall.
The last category is the most important. Relationships are crucial in life, and in business. No person in their death bed ever said, "I wish I had spent more time at work." Once damaged, a relationship has the potential to go in any direction.  It could end, possibly resulting in damage to reputation. There is no such thing in relationships as damage control. Once damaged, it is nearly impossible to restore, sometimes you can't even restore it to be in existence. Nothing is more important than relationships. Quality of life depends on them. We seek them out. Nurture them. Cherish them. Then take them for granted.
No amount of success in business is worth one iota of damage to a personal relationship. Always put them first and everything else falls into place.
Joanne Randall
724-603-LEAP

Tuesday, May 7, 2013

Teenage Mutant Ninja Turtle is a Contradiction in Terms


character-donatelloEvery day when my teenage daughter gets home from school, I ask her,  "How was school?" She always says, "Good". Then I ask "What did you do today?" And she says, "Nothing". So then I ask if she has any homework and she says, "No". Earlier today after the same series of questions and answers I said to her, "It makes me wonder if I should even be sending you to school. It's never exciting, you never do anything, and you never have any homework". Further confirming her belief that her mother is a complete nerd.
Now I am certain that not only is school more than good, it can be fun and eventful. I am also sure that she doesn't do nothing all day. And when she has homework she usually gets it done during school or right after school.
But it made me wonder, what actually does happen at school every day? I mean, if she doesn't tell me I can really only find out a little bit of information from her teachers. I am obviously interested in what my daughter does in school but unless she tells me what she does I really have no idea. Hmmm......
I think it is important that as business owners we share at least to some degree what we do all day long. It is important to business owners to be able to relate to each other, tell war stories so to speak. On another level I also think it is important we tell customers and potential clients as well. If they don't know what we do and are capable of doing for our current customers how will they know what we can do for them?
Social media, Facebook in particular, is a great place to share success stories of your business. If you are in the habit of collecting testimonials from your customers, possibly on Linked In, then you should be sharing those on your business Facebook page as well. These types of posts lend credibility to you and your business. It's okay to tell people what you have been doing all day. It isn't boasting, it is building your reputation through marketing. Big difference.
If you don't tell them what you are doing then you are  like the teenager who has a good day doing nothing with nothing to show for it.  And dude, that's lame.

Joanne Randall
joanne@leapyearmarketing.com
724-603-LEAP

Saturday, May 4, 2013

What is the Big Deal About Social Media?


With all the items that fall under the umbrella of marketing I have found that people are most fascinated with social media. I think this is mainly because it is so popular in the mainstream and yet so simple it makes me wonder why no one came up with the idea sooner.
social-media-marketing2
Jump on!
So why is social media so popular? My theory is that people crave relationships, friendships, and leadership. Deep down we all want to feel that we are needed and that we have value.
I believe that people spend time on social media to fill those gaps in their lives that are not being filled by people in their physical space. This is important because social media is the most effective way businesses can talk to people about solving their problems. If the business understands human nature and the psychology of purchasing habits, they can be extremely effective in growing their sales.
You may not care about someone posting that they are STILL waiting for their Maytag repair man to show up, but you should care that there are businesses out there not providing good customer service and customers react by posting it to the world.
How much time do you spend on Social Media each week for personal reasons? How about for your business? I would like to know.

Joanne Randall
Leap Year Marketing
joanne@leapyearmarketing.com
724-603-5327
www.leapyearmarketing.com