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Thursday, February 23, 2012

Here is the Deal on Pinterest


I have received many questions from clients and others in the past few weeks about a new application called Pinterest. I tend not to be a fad follower, so it took me a little while to catch on to it myself. Basically, your account starts out as a blank "pinboard". You can search through various categories on the main page and if you see something you like, you can "like" it, or repin it to your own board. You have the option to follow other people you know to see what they are pinning. You can also post your own photos. Sounds pretty basic, so what's the deal?
Here is the deal. When an application like Pinterest takes off like it has, you can bet big bucks that it has commerce applications to it. Why? It is popular, it attracts people (potential customers), and it can be constantly updated. What could a restaurant do with it? Post their menu and specials. What could a photographer do with it? Post a business portrait gallery. What could a car dealership do with it? Post their newest arrivals. Got the idea?
On a personal level, you can use it for just about anything. Getting married? Start your own board for that and bring in ideas you like for colors and themes and honeymoon ideas.You can build a Dream Board of sorts by collecting photos and quotes you like. The list is endless.
I am building my boards as we speak. If you want to check it out, go to my Pinterest Board. Feel free to comment and repin. Call me if you have questions about how you can use Pinterest in your business. 724-603-LEAP

Friday, February 10, 2012


Never in my life would I have considered myself an expert in anything. That's the truth. I've always been very good at a lot of things. I never considered myself good enough at any one thing to be called expert. Recently, number of people I been working with on radio, marketing, and other projects, have been referring me to their friends as an expert. It sounded a little weird so I thought about my own definition of expert. I'm of the opinion that an expert, really, is someone who is not only knowledgeable about their subject, but has the desire to always be a mode of learning, constantly updating their knowledge and refining it in order to be the resource for others on their subject. Because I spend so much time reading articles and app reviews and the like, I sometimes assume that everyone else is also doing that. That is simply not true. Even if I am not an expert in a particular app, for example, I have done research on it to the point where I know what it is how it works, and how it might be used in marketing sense. So according to my own definition, I suppose I am an expert. I'd like to think that the only thing I am an expert in, is being people person. Because that's what really all boils down to anyway. Right?