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Thursday, February 23, 2012

Here is the Deal on Pinterest

I have received many questions from clients and others in the past few weeks about a new application called Pinterest. I tend not to be a fad follower, so it took me a little while to catch on to it myself. Basically, your account starts out as a blank "pinboard". You can search through various categories on the main page and if you see something you like, you can "like" it, or repin it to your own board. You have the option to follow other people you know to see what they are pinning. You can also post your own photos. Sounds pretty basic, so what's the deal?
Here is the deal. When an application like Pinterest takes off like it has, you can bet big bucks that it has commerce applications to it. Why? It is popular, it attracts people (potential customers), and it can be constantly updated. What could a restaurant do with it? Post their menu and specials. What could a photographer do with it? Post a business portrait gallery. What could a car dealership do with it? Post their newest arrivals. Got the idea?
On a personal level, you can use it for just about anything. Getting married? Start your own board for that and bring in ideas you like for colors and themes and honeymoon ideas.You can build a Dream Board of sorts by collecting photos and quotes you like. The list is endless.
I am building my boards as we speak. If you want to check it out, go to my Pinterest Board. Feel free to comment and repin. Call me if you have questions about how you can use Pinterest in your business. 724-603-LEAP

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