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Saturday, November 10, 2012

Joanne Randall quoted in Recent article

Recent article from


Building the Network

The Guardian Life Small Business Research Institute has projected that “Women small business owners will create 5 to 5.5 million new jobs across the U.S. By 2018, transforming the workplace of tomorrow into a far more inclusive, horizontally managed environment.”

In New Hampshire, women business owners are already making significant contributions to the state’s economy, thanks in part to a supportive business environment.

Leslie Sturgeon, founder of Women Inspiring Women (, the state’s largest organization promoting women’s empowerment, networking and personal and professional development, started to support women in business when she was 22. “The biggest pluses of doing business in New Hampshire are the support and resources that are available here. People are so very helpful. Whether I needed assistance, information, or a referral, no one’s ever said no when I’ve asked for help,” she says.

In the four years after Sturgeon launched Women Inspiring Women in May 2007, the organization had grown to more than 250 members with 1,000 followers on Facebook, and four times that number on her mailing list. More than 2,000 people had attended the organization’s events. “I’ve seen lots of women start following their passion and dreams-and so much of that is about relationship building, which can begin at events,” says Sturgeon.

In October 2010 and November 2011, Sturgeon partnered with the New Hampshire Division of Economic Development and Public Service of New Hampshire to present the New Hampshire Conference for Women. According to Sturgeon, the conferences-which included five educational sessions, an exhibitor expo and networking-“were filled with inspiration, education and transformation, as well as fun surprises, exhibitors, door prizes and great networking.”

Joanne Randall, host of local radio show, “NH Women In Business,” ( sees networking as key to the development of entrepreneurs. “When the economy is down, personal communication and networking become more important. Entrepreneurs- or those just thinking about starting a business-need to network to develop a support system. The purpose isn’t to sell to the other people you network with. Instead, the people you’ve connected with become your board of directors, your resource network, and even your sales force. People want others to succeed-and to feel that they contributed to that success-and they’re willing to help without the expectation of a return.” The third annual conference is planned for fall 2012.

One of the state’s leading women in business, Dr. Deborah Osgood, is an expert in entrepreneurial education and development, and co-founder and CEO of Knowledge Institute, based in Exeter. Osgood’s Institute offers small business educational initiatives that serve millions of entrepreneurs on a monthly basis through on- and off-line resource and referral networks. Osgood says, “What distinguishes New Hampshire is the accessibility of decision-makers and programs tailored to supporting venture startup and growth. There are very powerful networks here to support entrepreneurs, and programs, like those offered by the Division of Economic Development, means that you’re one phone call away from sitting down with someone who can help.”

Women, Osgood says, are typically receptive to networking and collaboration. “Unlike men, women aren’t afraid to ask for directions-a trait that serves them well when honing in on defining their business purpose, target market and profitability objectives. It’s all about working well with and through others.”

The Knowledge Institute, through, helps small businesses locate free resources and referrals available from the US government and nonprofit small business assistance agencies. Access the NH section at

NH networks for women in business:

Business and Professional Women of Greater Nashua
Monadnock Women’s Network
Center for Women's Business Advancement Center at Southern New Hampshire University
Seacoast Women’s Network
Women’s Rural Entrepreneurial Network (WREN)
Trade associations to help women in business in specific industries or career paths:

NH Insurance Women’s League
NH Women’s Bar Association
NH Chapter of the National Association of Women in Construction
National Association of Women Business Owners

- Accessorizing the business world, one woman at a time.

Wednesday, November 7, 2012

Business Coaching

I used to wonder why business people would ever need a business coach. I mean, they're already in business. Why do they need coaching?
The answer to that question has become painfully clear to me in the last six months. It can be extremely difficult to get outside of your own head when you are running your business yourself. Stretching yourself and your business beyond your normal limits can be very uncomfortable, but with the right coach helping you along the way it can be done.
I am using a coach for myself for the first time in my life and even after a few short sessions with him I cannot believe the difference it has made for me and my business.
Leap Year Marketing uses coaching in our consulting process with our clients. It helps to set goals and keep people on track.
I highly recommend a coach. If you would like more information about receiving coaching or my own experience having a coach, please contact me. I would love to share my experience with you.

- Accessorizing the business world, one woman at a time.

Location:Black Hall Rd,Epsom,United States

Monday, November 5, 2012

Election Blues

What will I do with my time after tomorrow?
Actually, I will be doing the same things I do everyday.
This election, as important as it is, will be over and we can go back to watching ads about e-trade and Progressive Insurance.

Did we learn anything about any candidate, really, from thus round of political advertising? You can tell the character o
f a candidate by their ads. Not what they are saying about the other candidate, but the way they present their message. I learned that I don't agree on either candidate completely on social issues. But if people are unemployed, social issues need to come second. Feeding your kids ranks above most social issues. When basic needs are met then we can start discussing social issues.
Deal? So let's get everyone back to work and off public assistance and then we can debate everything else. See you at the polls!

- Accessorizing the business world, one woman at a time.

Location:Towle Pasture Dr,Epsom,United States

Sunday, November 4, 2012

Mother of Invention

Coming up with brand new ideas usually doesn't happen when you are trying. It happens when you need it to happen.

On Friday I came up with a
marketing concept that was literally forming in my mind the same time it was coming out of my mouth while selling it to a potential client. Their reaction was positive, so I immediately went home and wrote it out. It will be the cornerstone of my business from now on. I would not have come up with it if I were sitting down trying to come up with something.

The most important thing to remember is to keep moving, even when you are not sure the direction. Sometimes the answer lies in the journey, and would have been missed if the trip was planned in advance.

- Accessorizing the business world, one woman at a time.

Location:Towle Pasture Dr,Epsom,United States