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Thursday, April 5, 2012

I Love Statistics!

This week the 2012 Social Media Marketing Industry Report was released by Social Media Examiner. Here are some important facts gleaned from the report. All statistics are based on replies from marketers, who by the way is you if you are a small business.

According to the survey, the number-one benefit of social media marketing is generating more business exposure, followed by increasing traffic.

The top five social media networks/tools used by marketers are Facebook, Twitter,
LinkedIn, blogs and YouTube, in that order. All of the other social media tools paled in comparison to these top five.

A significant 59% of marketers are using social media for 6 hours or more hours a week, and 33% for 11 or more hours weekly. It's interesting to note that nearly 15% of marketers spend more than 20 hours each week on social media.

Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing.

Leap Year Marketing works with small businesses to invest the time in Social Media necessary for their business and industry to get the exposure and increased traffic they would like to see. If you need help, consider outsourcing this part of your business. It is becoming as important as hiring a CPA or Attorney. Really.

Joanne Randall
Leap Year Marketing
Let this be YOUR year!

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