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Saturday, May 4, 2013

What is the Big Deal About Social Media?

With all the items that fall under the umbrella of marketing I have found that people are most fascinated with social media. I think this is mainly because it is so popular in the mainstream and yet so simple it makes me wonder why no one came up with the idea sooner.
Jump on!
So why is social media so popular? My theory is that people crave relationships, friendships, and leadership. Deep down we all want to feel that we are needed and that we have value.
I believe that people spend time on social media to fill those gaps in their lives that are not being filled by people in their physical space. This is important because social media is the most effective way businesses can talk to people about solving their problems. If the business understands human nature and the psychology of purchasing habits, they can be extremely effective in growing their sales.
You may not care about someone posting that they are STILL waiting for their Maytag repair man to show up, but you should care that there are businesses out there not providing good customer service and customers react by posting it to the world.
How much time do you spend on Social Media each week for personal reasons? How about for your business? I would like to know.

Joanne Randall
Leap Year Marketing

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