Teenage Mutant Ninja Turtle is a Contradiction in Terms

Every day when my teenage daughter gets home from school, I ask her,  "How was school?" She always says, "Good". Then I ask "What did you do today?" And she says, "Nothing". So then I ask if she has any homework and she says, "No". Earlier today after the same series of questions and answers I said to her, "It makes me wonder if I should even be sending you to school. It's never exciting, you never do anything, and you never have any homework". Further confirming her belief that her mother is a complete nerd.
Now I am certain that not only is school more than good, it can be fun and eventful. I am also sure that she doesn't do nothing all day. And when she has homework she usually gets it done during school or right after school.
But it made me wonder, what actually does happen at school every day? I mean, if she doesn't tell me I can really only find out a little bit of information from her teachers. I am obviously interested in what my daughter does in school but unless she tells me what she does I really have no idea. Hmmm......
I think it is important that as business owners we share at least to some degree what we do all day long. It is important to business owners to be able to relate to each other, tell war stories so to speak. On another level I also think it is important we tell customers and potential clients as well. If they don't know what we do and are capable of doing for our current customers how will they know what we can do for them?
Social media, Facebook in particular, is a great place to share success stories of your business. If you are in the habit of collecting testimonials from your customers, possibly on Linked In, then you should be sharing those on your business Facebook page as well. These types of posts lend credibility to you and your business. It's okay to tell people what you have been doing all day. It isn't boasting, it is building your reputation through marketing. Big difference.

If you don't tell them what you are doing then you are  like the teenager who has a good day doing nothing with nothing to show for it.  And dude, that's lame.

Joanne Randall

www.LeapYearMarketing.com

joanne@leapyearmarketing.com

724-603-LEAP

Big news! NHWIB will be back on the air beginning in August on the 5th, the noon hour, on WSMN Nashua, 1590 AM. I am very excited to be a part of this station's line up. They are extremely professional and helpful, and I get the feeling that this is only the beginning of something really big!

Talk Radio, the Movie

OK, so I am home sick today and decide to watch a movie, which I never do. I figured I would watch something I have never seen, something older, then I looked at the On Demand under their "freebies" and see Talk Radio.
I mean, I am in radio, so I thought, maybe I can relate to the characters.

If you've never seen the movie, let me just say that it isn't something you watch with your kids. It's about a guy named Barry who went from selling suits to being on the radio in the late night Dallas radio market. He is about to go national. You get to know Barry through watching his interaction with the callers, most of whom are very dangerous people. He receives death threats almost daily. There is a twisted triangle between Barry, his girlfriend/Producer, and his ex-wife, who is Barry's emotional link to a better time in his life. He has a love/hate relationship with his board controller and the station owner. They have all know each other for a very long time and the tension is palpable. They are nothing apart from each other and it eats them up inside.

As I watched, I couldn't help but consider some of the things that were going through Barry's mind. He speaks to the world every night, has free reign on the content of his show, and the only people who call are Jew haters, KKK members, teenagers who call just to hear themselves on radio, and women who "love" Barry because, well, I'm not sure, maybe because he has the kind of voice you can't turn off. In his last show, he chides his listeners for not having anything good to say. I couldn't help wondering if Barry had started to understand himself and begin to like himself after the final show. He faced some of his worst demons in one night and came out having the last word. If you have seen the movie, you know what happens next.

Hopefully I haven't ruined it for you, but have enticed you to see the movie. I can assure you that Barry does not work for WTPL, but I wish I had a chance to interview him for my show.