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Sunday, August 12, 2012

Notes from the Field: Leap Year Marketing

Notes from the Field: Leap Year Marketing

I often get asked, "How much does it cost to build a website?" Here is a very good general rule of thumb. The cost of a website is directly proportional to the amount of time it takes to build it. The amount of time it takes to build a website, is directly proportional to the amount of functionality a business owner wants or needs in the website. If you need a simple, basic, but attractive and functional website, you will not pay as much as someone who needs, for example e-commerce, videos, and many other dynamic characteristics.

Other costs to consider are, purchase of URL name, hosting, and general managementof the website. A good website person can offer any or all of these services as part of a website package.

Websites have replaced the Yellow Pages and customers expect a credible businessto have an online address, or website. I am happy to consult with that small business owner, who needs some advice about what functionalities he or she may want and need in their website. Our packages are flexible and affordable. We also refer larger clients to other website companies if the functionality is beyond our level of expertise. But don't take my word for it. Shop around and ask a lot of questions. There are some bad eggs in the carton, so to speak, so make sure you check up on your website company's reputation and history.

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